L'Oreal on the XBox

We also looked at how to link beauty to digital technology, this is an interesting play. " ...  L'Oréal Seeks Women in Unlikely Place: On Xbox ... Beauty and Style App Is Console's Latest Effort to Reach Audience Beyond Core Gamers ... "We are leveraging Xbox for what it is becoming, an entertainment device," said Esohe Omoruyi, VP-digital marketing, L'Oréal USA .... "