Data Must be Fast, Diverse

In GigaOM:  A good case is made that the 'bigness' of data is often not enough. In addition, I add:   Bigness means you can often find patterns that will be useful to the enterprise. Diversity helps to make the results significant and applicable to multiple problems.  Fast means you can apply the solution to the our faster, mobile and complex world.  In a recent client application we saw how the commonly available weekly data would not support the need to make quicker decisions.  Diversity means you can include contextual external data that was in the past considered unusable. Bring it all together and you have a more robust solution.  Make it more likely you can be disruptive in your data application.