Recently brought to my attention again: Roger Martin's 2009 book: The Design of Business, Why Design Thinking is the next competitive Advantage. It has bee on my list for a long time, but forgotten. Chapter 4 : Transforming the Corporation The Design of Procter & Gamble. This details the addition of formal design functions to P&G. I was there at the start of this process. I am a big believer in design processes. I am less certain the the same design skills that can be used to design products can also be used to design or design re-design corporations. Corporations survive and thrive via their monetary interfaces, not their external design appeal. More to follow as I review. I no longer have a book budget, so if you would like a book mentioned here, send it along to me.
Tuesday, October 30, 2012
The Design of Business
Recently brought to my attention again: Roger Martin's 2009 book: The Design of Business, Why Design Thinking is the next competitive Advantage. It has bee on my list for a long time, but forgotten. Chapter 4 : Transforming the Corporation The Design of Procter & Gamble. This details the addition of formal design functions to P&G. I was there at the start of this process. I am a big believer in design processes. I am less certain the the same design skills that can be used to design products can also be used to design or design re-design corporations. Corporations survive and thrive via their monetary interfaces, not their external design appeal. More to follow as I review. I no longer have a book budget, so if you would like a book mentioned here, send it along to me.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment