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Wednesday, October 10, 2012

Explaining Analytics

I often have to explain analytics and modeling to people.   Just today I had a meeting with a client who needed to understand the value of analytics and modeling beyond just extracting and visualizing complex data.  The presentation needs to be adapted to the audience and their needs.  Simple  is always better unless you are talking to academics,  This recent piece from the SAS Blogs by Alison Bolen presents some good thoughts about the process.

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