Ahold Boosts Online

In Food Business News, another major retailer pushes online. " ... Ahold USA, which reports that sales increased 3% in fiscal 2012, to $25.8 billion, says it will build business by offering more private-label products and by boosting online shopping. The company has opened nine Peapod pickup points and is planning more. .. " 

Peapod's Virtual Store

In PopAI:   More on Peapod's Virtual stores, including a good video of it in operation.  " ... The campaign stretches all across the U.S., littering 100 subway stations with digital billboards mimicking mini-grocery aisles displaying up to 50 products, each complete with a picture, price, and an easily scannable barcode. Once the barcode is scanned using the shopper’s smartphone, the product is then added to their Peapod list.... "    This is a good idea, in focused, limited areas.  The same displays could also be put on tablets to make shopping for commuters even easier.  Note the direct mimicking of a retail shelf.  This approach has not been particularly successful on the Internet in general.   Would it be any different in this environment?