The Users of Big Data

On the Human component of Big Data in HBR.  This is not discussed as much as it should be.  How do people interact with the data and the analytics that come from having more and richer data?    I have discussed several recent examples of making this work. Such at P&G's Business Sphere Environment.  Also a number of data visualization vendors that are driving easier data understanding to the user.  The tools must be intuitive.  Artificial Intelligence will ultimately help, but it is the engagement of the user that will drive these systems to real value.