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Thursday, September 13, 2012

Winning the Show Rooming War

Good post on the growing behavior of shoppers using the retail environment to see and touch products, but then buying them elsewhere or online.   Good examples of the reactions of retailers that I have not seen before.  By Gino Van Ossel    @GinovanOssel     The Vlerick Marketing & Sales department houses many experts in  various fields of Marketing: Retail & Trade, Brand Management, Sales,  Conversation Management, Product Management, Innovation, Communication… Multiple researchers and professors are working, together with partner companies, to produce renewing research outcomes, along academic standards, and to mirror these insights onto the business world.

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