Tuesday, September 11, 2012
Unilever Balancing Creativity and Sales
In Adage: " ... The task of delivering on both sales and creativity falls to Chief Marketing and Communications Officer Keith Weed, a career Unilever executive named to his leadership post and placed on the company's executive board in 2010 by CEO Paul Polman. And while Mr. Weed is happy with the business results -- including organic sales growth of 7% in the first half of the year putting Unilever near the top of his competitive set -- he's still not completely satisfied ... "
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