Gib Bassett of Teradata on What Consumer Products Companies Know About Consumers. " ... With widespread adoption of mobile devices and participation in social media, consumers are now more accessible than ever, facts not lost on Consumer Packaged Goods (CPG) companies. No longer do retailers stand in the way of direct consumer relationships – connections shown key to competing for scarce consumer attention and walletshare. It’s nothing short of a revolution, based on what executives at major CPG companies have stated publicly within the past year ... "
Some great quotes here. Also, see the Teradata Industry experts blogs.
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