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Sunday, September 09, 2012

Virtual Consumer Research

A worthwhile reprise based on several comments and calls.  Virtual research is a powerful concept:

We didn’t just decide to leverage some industry standard research experience into a new approach. All of our founding partners participated in developing “the first” full scale virtual research product that truly reflected the reality that shoppers experience at the shelf. 

Our virtual research was developed to reflect the same results as physical research – tested in side by side comparisons. Additional panelist/participant research demonstrated that our virtual testing did not introduce behavioral or attitudinal differences. Research and market results are consistent....  

Saw John Milby's Full Scale Virtual Research Lab.  I received a great tour and technical discussion of work underway there.  I worked with John at our enterprise retail laboratories for years.

He is the consummate consumer research professional using years of experience to apply to brick and mortar retail, mobile environments and the interaction of retail and mobile devices.

He leverages a laboratory that displays full scale product images and shelf environments where shoppers interact with and compare products.  The data is then gathered and analytically combined with other captured behavioral information.   Certainly impressive technology, but it is more  valuable yet to apply years of consumer behavior experience to improve shopper experience and engagement.  John continues to build partnerships with many other expert practitioners in the field to further enhance these abilities.  Good work.

" ... his guiding principal was “consumers will know it when they see it; the challenge is to remove the limitations on what we can show them. Virtual packaging and shelf design is the path to our future.” ... "

Contact information at this link.

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