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Wednesday, September 26, 2012

Value Added Showrooming

Good piece by David Bell of Wharton on Showrooming.    " ... With the rise in popularity of smartphones and the proliferation of online retailers, showrooming -- the practice of browsing products at one store but buying them elsewhere to get a better price -- has become a growing problem for bricks-and-mortar retailers. The key to combatting showrooming, experts say, is to resist the temptation to block customers' efforts at price comparisons, which are only going to become easier as technology evolves. Instead, retailers should capitalize on the advantages that bricks-and-mortar stores can bring and experiment with new ways of offering an omni-channel shopping experience ..." 

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