/* ---- Google Analytics Code Below */

Sunday, September 09, 2012

Tablets as Shopping Palettes

An article in Ars Technica on the Kindle Fire made me think further about the tablet phenomena.  I also traveled this week and spent time in a number of terminal waiting rooms, where I could count the increasing use of tablets.   Then in another recent shopping experience I encountered a person in a Target aisle who was looking at some merchandise and holding up their tablet like an artist's palette to compare product with features and pictures on the screen.   Better connectivity, options and use capabilities are driving us to new ways to think about shopping experiences and how to leverage this idea. Cheaper,simpler, even near-disposable options are arriving.  Get ready in retail.

No comments: