Facebook Commerce Successful for Small Retail

In CIO:  The claim made here is that Facebook Commerce is becoming particularly successful for small businesses.  " ... Second-quarter profits from Facebook stores were up 38% from the first quarter for the 180,000 small to midsize retailers, and have been going strong ever since, says e-commerce company Ecwid. Based on Facebook's monthly active users stats, Ecwid makes the most widely used Facebook store-building software  to work across social-media platforms and Web sites.... " .   I am somewhat skeptical based on the way this analysis is done, based on user statistics, but it is worth exploring.