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Wednesday, September 29, 2010

Future of Augmented Reality

Just received from Metaio. This is interesting because it talks about both a definition of AR and its direction. This is clearly a marketing piece, but it does provide some excellent examples. See the video below. Others provide a much simpler definition of AR ... even adding some click throughs on a map augments a map reality with a layer of information.

"The Future of Augmented Reality
Munich, September 29th, 2010 - metaio GmbH, the leading expert on Augmented Reality (AR), held a conference in Munich, called "insideAR", with focus on current practical applications in marketing and industry as well as on the future of this exciting field, which is being identified by many analysts as one of the most disruptive technologies of the years to come. 250 attendees from many countries and industries were able to follow insightful presentations by Intel, Nokia, Siemens and others about their company`s contributions and plans regarding AR. As the many money-earning practical applications on display during the conference demonstrated, Augmented Reality is definitely here to stay and has found its place in everyday life. metaio, as conference host, took opportunity to present its view of market opportunities ...."
--- Video from/about the conference. Note that the video provides few details, just examples of some advanced possibilities. Also, the keynote addresses from the conference can be found here (Click on individual presentations in the right hand column)

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