Reality Has a Gaming Layer

In O'Reilly Radar, a good interview piece on integrating reality and games. I know about attempts like FourSquare that make weak attempts to do this. In the world of the real enterprise there are other opportunities. Consider product design ... there can be a gaming dimension competing for a best design and a real world on the shelf dimension. The latter measures the design results. That world can be an actual physical store, a laboratory store, or even a agent simulation of a store. All these choices have different complexities and costs, yet all have been shown to have value in understanding the real world. The interview below makes some useful points about alternative and physical realities.

"Reality has a gaming layer
from O'Reilly Radar - Insight, analysis, and research about emerging technologies by James Turner

Kevin Slavin has been thinking about the intersection of games and daily life for nearly a decade. As the managing director of Area/Code, he's worked with Frank Lantz to integrate gameplay into the fabric of reality using a technique they call "big games." In the following interview, Slavin discusses the thinning boundary between the game world and the real world .... "