Procter & Gamble continues to open new innovation centers. Increasingly focused to region and goal. Just begun in Singapore
" ... the LWC-S is an independent innovation research center focused on revolutionizing product design and development for consumers aged 50 and above in Asia. It is an extension of the Live Well Collaborative in Cincinnati (LWC-C), the breakthrough business-academia partnership model pioneered by P&G and the University of Cincinnati in the United States and based on P&G's Connect+Develop open innovation model ... "
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