Wednesday, September 29, 2010
Phones Nagging Patients
In CACM: a study about using a cell phone to improve pharma compliance. Not a new idea at all. The general idea was demonstrated in the contextual innovation centers including things like a 'smart' medicine cabinet which would detect an RFID tag on a prescription, and then alert the consumer to take their meds. Including a smartphone connection makes sense. Of course you could just robo call someone and remind them, but there is something that makes your own smart phone personal. You set up the App ... approved the parameters. This could make it more likely that you would be compliant.
Labels:
Amazon,
compliance,
Creativity,
Credit Cards,
loyalty,
RFID
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