Reported in Mediapost: This seems to be contrary to our own experiences, even overstating how many people actually make lists. Its good to see more research coming out on this ... The final statement in the paragraph below says much .. '72% say they never deviate ... ". ...
" ... While researchers have been insisting that lists are in and impulse buys are out ever since the recession started, a new study from the NPD Groups sheds new light on just how committed consumers are to those behaviors. An amazing 94% prepare a written list before leaving the house, and 72% say they never or rarely deviate from it .. "
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