In Adage: Is Neuromarketing a Fantasy or the Future?
It Could Give Marketers an Edge, but Questions Remain About Effectiveness and Ethics
Neuromarketing, and the research that supports it, potentially circumvents the battle between good marketing and bad marketing. In a maniacal advertiser's dream, instead of trying to outthink and cajole potential customers into buying a product, the possibility of neuromarketing offers a deeper, more visceral compulsion that can be used to compel consumers to buy, buy, buy. But does it work? And is it ethical? ... "
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment