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Tuesday, September 28, 2010

Mission Control for Social Media and Retail

In AdAge: Gatorade has established an 'mission control' room for tracking how their message is working. " ... In a room crammed with flat-screen monitors, Gatorade monitors social media and deduces what its customers want and what's next -- or should be next -- for the multibillion-dollar beverage brand ... " .

Though this sounds a little ludicrous, I worked with some vendors on a related concept which would track in real time how well a physical store, promotions, displays and other in-store fixtures would be operated based on incoming data. Why not link in social data as well? Great opportunity for business intelligence and real time data mining. Love to talk the general idea ... Contact me ... email address in left column.

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