In my recent Gamification post I received a comment from Rajat Paharia, the founder of Bunchball. He recently gave a talk on Gamification and Behavioral Economics at Stanford. You can see the video here.
They write in their site:
" ... Participation builds lasting relationships and impacts your fundamental business objectives. It doesn't matter if you're dealing with customers, students, employees, or fans - we're all people, and if you can get us to participate, you can drive business value.
Nitro drives participation using Gamification.
Gamification works because it satisfies our fundamental human needs and desires. People have fundamental needs and desires - for reward, status, achievement, self-expression, competition, and altruism among others. These needs are universal, and cross generations, demographics, cultures and genders. Is your website or experience doing anything to address these needs? Most aren't ... "
Well worth a look. Also points back to a related video by Leighton Read, co-author of the book 'Total Engagement' on the value of using game playing for work.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment