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Wednesday, August 26, 2009

Unilever Crowdsources Ads

Unliever is going to the public for new ad ideas. ' ... Unilever is offering $10,000 (£6,087) in a competition to find ideas for its next TV campaign for snack food brand Peperami, using its quirky Animal character, as it decides to drop its ad agency of 16 years and turn to crowdsourcing for creative ideas ... '

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