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Wednesday, August 26, 2009

Complexities of Virtual Makeover

In Storefrontbacktalk, this was an area we looked at in some detail. And several different times with different technologies One of my favorite technical experiments. These methods fail because of relatively simple things, like the ability to reproduce colors accurately on a computer screen. Or the location of a device in a store aisle. Even when you do that well it is hard to create much additional demand using a system, either at home, or even in a carefully calibrated store kiosk.

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