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Monday, August 10, 2009

Bing vs Google

From Knowledge@Wharton: Bing Gives Microsoft a Boost, but Can It Compete with Google?. I have been using Bing occasionally, even comparing the two at times, but it is not enough of a difference to capture me.

' ... Wharton marketing professor Peter Fader, who co-directs the Wharton Interactive Media Initiative with Bradlow, says the hand-off from attracting to retaining customers is often difficult. "Marketing officers don't do a good enough job of generating trial versus repeat customers. It's easy to get people to try something -- you just shout at them enough -- but the traditional aspects of marketing are useless in getting repeat customers. The product has to deliver the goods or people will just go back to Google." .... Thus far, Microsoft has been modestly successful at attracting traffic to Bing. According to comScore, which measures web use, Bing drew 8.4% of all Internet searches in June, a gain of 0.4% over Live Search's performance in May. Google had 65% of the June search traffic, while Yahoo drew 19.6%. ... '

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