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Wednesday, August 26, 2009

Pioneering Study in Neuromarketing

Comments on work by Martin Lindstrom described in his Buylogy book: ' ... A pioneering study on Neuromarketing will change forever the way marketers and advertisers promote their goods and services. The field of "Neuromarketing" provides a scientific basis on which to make sound advertising decisions, using research about what we know works ... ' . Previously on Lindstrom here.

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