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Friday, August 07, 2009

Brain Waves and Ad Effectiveness

Sands Research releases a new article, good details. Particularly useful here, a comparison to more traditional methods.

What can measuring brain waves tell us about an ad’s effectiveness?
Two research firms, one specializing in copy testing, the other in brain wave measurement, teamed up to examine a series of fast-food TV ads to compare and contrast findings from their respective diagnostic approaches ... '.

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