Thoughtful presentation.
Six Questions That Can Help Guide Digital Transformation
Podcast and Text from Knowledge@Wharton
How-CEOs-Stymie-Their-Own-Digital-Transformation
MIT researcher Stephanie Woerner discusses a field-tested framework for the digital transformation of companies.
Digital bookCompanies know they must transform to appeal to the digital customer, but they still struggle to find the best path forward, according to a book by MIT researchers Stephanie Woerner and Peter Weill. It’s not enough to tweak management practices that worked in the past, they note. What’s needed is a wholesale rethinking of the enterprise.
For example, a bank must look at itself as helping clients navigate life events, instead of merely being a place for transactions. “That small shift in thinking would mean a profound shift in almost every aspect of the business” and would be the firm’s best bet to fight off digital disruptors, they write. The authors offer a field-tested framework on how companies can digitally transform, based on a years-long study at the MIT Center for Information Systems Research.
Woerner joined the Knowledge@Wharton show on SiriusXM to talk about their book, What’s Your Digital Business Model? Six Questions to Help You Build the Next Generation Enterprise. (Listen to the podcast at the top of the page.) .... "
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