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Wednesday, September 12, 2018

HBR on Understanding Digital Strategy

Very true, its not the flashy technical thing that is the focus, its the business process that is essential.  Not only knowing that is the case, but its also knowing the existing business process in detail.  So talk it, model it,  make sure you know what it is and what it could be.

Podcast: 

Understanding Digital Strategy
Sunil Gupta, a professor at Harvard Business School, argues that many companies are still doing digital strategy wrong. Their leaders think of “going digital” as either a way to cut costs or to attract customers with a flashy new app. Gupta says successful digital strategy is more complicated than that. He recommends emulating the multi-faceted strategies of leading digital companies. Gupta’s the author of Driving Digital Strategy: A Guide to Reimagining Your Business. ...

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