Nestle and Fresh Thinking

Have long followed Nestle approaches in CPG.

How Nestle infuses fresh thinking to strengthen its brands   (Nestle USA)

Nestle says its strength in coffees is part of its overall strategy for future growth, even as consumers' food and beverage needs are changing. Chief Strategy Officer Rui Barbas points to the company's leveraging of its Coffee-mate brand to develop a line of RTD coffee drinks as one of the ways it is forgoing old-fashioned thinking on heritage brands, and instead shifting the focus of well-known labels to stay relevant to today's shoppers.  .... "