Measurement is the thing, this from Advertisemint. Checking out the Google blog link.
Google Introduces New “Ad Strength” Tool for Measuring Effectiveness By Anna Hubbel in AdvertiseMint, company for Facebook ads
Google may have just made A/B testing a whole lot easier. Google’s new “Ad Strength” tool will allow advertisers to measure their ad’s effectiveness before publishing it. Specifically, the new indicator uses a poor to excellent scale to inform advertisers about the strength of their Responsive Search or Display ads.
When measuring your ad’s effectiveness, the Ad Strength tool considers relevance, quantity, and diversity within the ad copy. After detecting the areas where your ad is weak, the tool provides actionable feedback so you can improve your ad before publishing it. ... "
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