Should be quite interesting. Will this also be available via Prime and video enabled assistants? Makes sense if ads are included. Another link to individual interests and preferences. A replacement for the removal of Youtube from assistant video services?
Amazon's AD-Supported Video Service Faces many Hurdles, but the Upsize is Huge By George P. Slefo. in Adage.
Amazon's planned ad-supported video service is poised to jump out of the gate with significant advantages over rivals in traditional TV and even streaming TV.
The product, described in new detail last week by The Information and reported earlier by Ad Age, will offer free video with ads to people who use Amazon's Fire TV streaming device.
It will face tall hurdles as it competes for viewers and revenue against the established TV business as well as tech players such as Hulu, Google, Roku, Netflix and others. And it's an entirely different animal than Prime Video, the company's subscription-based, ad-free streaming service. But Free Dive, as The Information says the planned service is currently called, should also pack some serious assets, courtesy of the rest of Amazon's business. ... "
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