Just started to read Brian Meert's book: 'The Complete Guide to Facebook Advertising' Nicely done. Am no expert in Facebook advertising, but the book takes you through the process and motivations for using Facebook. See also their company Avertisemint. More to follow:
They Write: " ... Facebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats. In the age of social media when nine in ten people check their phones an hour after waking up in the morning, Facebook advertising is the perfect complement to your advertising strategy. In The Complete Guide to Facebook Advertising, Brian Meert teaches you how to advertise on Facebook. He walks you through step-by-step guides filled with illustrations and easy-to-understand explanations. Additionally, he provides free resources and tips on how to create the perfect Facebook ad. ... "
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