Yet another experiment by Amazon, linking online and physical retailing. Once more an interesting source of multi channel data. The Amazon name alone will drive traffic.
Amazon is opening a new brick-and-mortar store with a twist. In DigitalTrends
" .... Following the opening of a string of book stores and, more recently, several revolutionary Amazon Go stores that let you just grab your stuff and go, the company has just announced that on Thursday, September 27, it’s opening Amazon 4-star, a physical store in New York City.
As its name suggests, Amazon 4-star will sell products that have been rated highly by customers shopping on its online store. Top sellers, as well as new and trending items, will also feature in the new retail space.
Located on Spring Street between Crosby and Lafayette Streets in Manhattan’s trendy SoHo neighborhood, Amazon 4-star will start by offering products from its most popular categories at Amazon.com, namely consumer electronics, kitchen, home, toys, books, and games. ... "
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