A former colleague writes. More at the link.
Advertising in the Age of Alexa or: How to Stop Worrying and Build Your Brand By Lou Killeffer
Very glad to be returning as an Adjunct Professor in the School of Media and Journalism at the University of North Carolina at Chapel Hill.
When the "Advertising Campaigns" course I taught last year (Chobani & Chapel Hill) became unavailable, Carolina asked me to create a new course of my own, and last week the Curriculum Committee approved it: MEJO 490.5 "Advertising in the Age of Alexa or: How to Stop Worrying and Build Your Brand".
My aim is an exploration of established advertising and brand theory and their evolving best practices in response to decades of continuous digital disruption. Through selected readings, engaging discussion, student research, and live interface with some of today’s most enlightened, real-world practitioners, we'll investigate .... "
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