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Thursday, July 12, 2018

More on Kroger Fashions, Marketplace Experience

Toured and Wandered the Kroger Marketplace experience yesterday.  Impressive, my only argument was against the sheer sizeof it.  Everything seems to be there, but where?  Will their new Edge system include a navigation capability, or have one in their Kroger App?   Last I saw it the App did not include a navigate from here capability.

Kroger shakes up own-brand fashion with one fell swoop
by George Anderson  with additional expert comments, in Retailwire.

Kroger announced on Monday that it has teamed up with Joe Mimran, the designer behind the Club Monaco, Joe Fresh and Pink Tartan labels, to develop a new exclusive apparel brand for the retailer.

The new line, known as Dip, will include men’s, women’s, juniors, kids, and baby collections. The clothing is being introduced this fall at 300 of Kroger’s Marketplace and Fred Meyer supercenter format stores.

“We’ve worked closely with Joe and his team to develop a line of clothing that works for today’s times — easy to buy, easy to wear, and easy to love. Effortless style, every day of the week,” said Robert Clark, Kroger’s senior vice president of merchandising. “Dip will transform our apparel business, further redefining the customer experience through Restock Kroger.” ... '

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