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Wednesday, July 11, 2018

Augmented Reality in e-Commerce

Its here, useful, especially in smart phone delivered Apps, but I still don't see it as ubiquitous except in some specific contexts.   A survey of examples:

How augmented reality is transforming e-commerce
ugmented and mixed reality are revolutionising industries and allowing brands and businesses to create new immersive experiences for customers

E-commerce is the fastest growing retail market in Europe with sales expected to surpass £215 billion by the end of the year, according to the Centre for Retail Research.

In the UK alone, online sales hit £60 billion at the end of 2016, up 14.9% from the previous year.

As consumers continue to become more comfortable shopping online, retailers and brands are being forced to investigate ever more innovative ways to get their attention.

Luckily, new technologies like mixed, augmented and virtual reality are offering an entirely new shopping experience that is gradually beginning to grab the attention of consumers and brands alike.

Mixed and augmented reality, in particular, are proving effective in allowing consumers to engage with brands and interact with products like never before.

Using the home décor market as an example, machine learning and mixed reality platforms are allowing consumers to virtually redecorate any room in their home before spending any money. ... "

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