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Monday, May 07, 2012

Virtual Peapod Store in Chicago Tunnel

The approach uses simple smartphone scanning.   " ... A Chicago "L" station is about the last place you would think of to pick up a carton of milk. But online grocer Peapod has turned a busy CTA station at State and Lake streets into a virtual supermarket aisle, enabling commuters to use their smartphones to scan and buy any of 70 items.... " .

Nice thought for quickly doing shopping on the way home where Peapod is already established.  I could see this being implemented in many such locations for advertising and shopping in new contexts.

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