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Monday, May 14, 2012

Kraft Foods on Marketing Content Strategy

Good view of foods packaged goods approach.  " ... When you think of “killer content strategy,” do you think of Kraft Foods? For many people, when they think of Kraft, they think of cheese. In fact, Kraft represents a lifestyle. That lifestyle stands for easy-to-make, family-friendly food and recipes.

Kraft has actually been at the forefront of content marketing since long before that term was ever coined. They launched kraftfoods.com back in 1992 – years ahead of the time that many of their competitors would launch websites. This website has grown over the years to include a host of recipes and food-related content. They followed up on their web content with a printed publication, food & family magazine in 2005.... "

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