Occasion-Based Marketing at Coke

In CPGMatters:   A classic approach to quantifying  in-store behavior.  Coke finds some insight along the way:

Occasion-Based Marketing Triggers Coca-Cola's Solutions 
Understanding shopping occasions and trip missions to the grocery store has always been important for Coca-Cola. But these insights took on greater meaning when research found that nearly six of ten trips (57%) are occasion based with shoppers looking for solutions ...  “If we can put those two together – trip mission and consumption occasion – that’s very powerful,” he said, adding that understanding how shoppers move through the store can help Coke offer products grouped into relevant solutions at key engagement points along the path to purchase. ... "
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