Brochures

A long time interest is about the way computers have been sold in media.  The Computer History Museum has an online exhibit of brochures that sold computers with the same advertising principles that sold soap at the time.  I remember seeing some of these, somewhat after that time.  Of course you were not selling to the individual consumer at that time, but providing support to a salesman that would visit.   It was a different context, but the words and explanation provided is instructive.  In my own enterprise, computers that did payroll and inventory were called 'electronic brains', and proudly displayed behind glass walls in public lobbies.