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Friday, May 25, 2012

P&G Wins Effie

P&G tops the list of the ten most effective advertisers.  " ... IBM and Microsoft, tied with EA, come in at No. 2 and No. 3, respectively. “Effectiveness” is defined as success based on a mix of brand-specific metrics and goals including ROI, sales growth, brand awareness, and spurred action, as assessed by Effie jurors.... " 

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