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Sunday, May 13, 2012

Training Your Customers How to Behave

New author interview from HBR:  How Starbucks Trains Customers to Behave: " ... Anne Morriss, managing director of the Concire Leadership Institute, explains how the coffee giant increased efficiency and satisfaction by treating customers like employees. She is the coauthor of Uncommon Service: How to Win by Putting Customers at the Core of Your Business.... " 

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