New Study Released By POPAI Explores The Changing Behavior & Purchasing Decisions Of Today’s Grocery Shopper ...
Sands Research adds: " ... Building upon a long line of major shopper research trend studies, dating back to 1965, POPAI's 2012 Shopper Engagement Study once again paved the path for in-store research by adding a combination of groundbreaking EEG and eye-tracking technology to attitudinal findings and shopper interviews in-store. The Study found, from both pre- and post- intercept interviews and EEG with Eye-tracking, that today's shopper is making more in-store decisions on what to buy than ever before. Today's in-store decision rate has reached an all time high of 76%, which is a six percent increase over POPAI's landmark 1995 Study ... "
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