Mobile Grocery Shopping

Are you ready?   Catalina's acquisition of Modiv media.  What will the outcome of this be?  Are consumers ready to broadly utilize in-store scanning?  Based on our research this has advanced for years, and it is inevitable.  " ... More mobile apps are popping up as tools for shoppers to find manufacturer deals and make lists as they trawl the supermarket aisles.... "  And there are specific implications for grocery: "... Since few shoppers can wait for Amazon to ship their gallon of milk, smartphone usage in grocery stores is an entirely different beast than in big-box and electronic retailers, where the "scan and scram" phenomenon of price comparing runs rampant.... "