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Tuesday, May 15, 2012

Managing Digital Marketing Solutions

In AdAge:  it is becoming clear that the problem is becoming too big. And Agencies themselves are looking to build out their own solutions.  It is clear though that they will need help to do this.  Accenture is a recent example: " ... Tech consultancy Accenture has a head start. It has longtime relationships with chief information officers, who usually buy tech systems. So when marketers needed a system of their own, the firm launched Accenture Interactive in 2009 with flagship client Procter & Gamble. The consulting giant doesn't intend to cede ground to competitors. ... " 

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