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Wednesday, May 09, 2012


I was recently introduced to MobileRQ by a correspondent and its developer Tyler McKinley.  Some nicely thought ideas of how to use multiple streams of data to drive travel experiences:

" MobileRQ Traveler is a “big data” mobile analytic platform that enables airlines, hospitality and the larger travel ecosystem to increase traveler touch points, strengthen traveler loyalty, and drive revenue. Most importantly this all happens within your own mobile app.

MobileRQ lets you engage your customer with your own contextually relevant mobile messages.
This rich new mobility platform establishes a traveler’s context through unstructured data analytics and delivers your own high relevancy mobile offers to them. Today’s connected traveler constantly seeks ways to experience, explore and stay up to date. As the travel provider you can meet these needs directly through the mobile phone with high relevancy messaging before, during and after their trip.... "

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