Tailoring ad effectiveness. Makes sense to look at this analytically.
Not Unlike Continual Improvement Processes in Factories, CPG Giant Taps Data to Constantly Refine Digital-Ad Effectiveness
Digital is consuming more of Procter & Gamble's media budget and has become so important that the world's biggest advertiser is fundamentally changing how it creates those ads and applying what it learns to other parts of the marketing mix ... "
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