The Data Breadth of the Supply Chain

Today I gave an invited talk "End-to-End Supply Chain: Innovation, Design and Development" at the University of Cincinnati.  I emphasized the integration of Big Data methods and Analytical capabilities.   From Marketing to the Store Shelf.  Integrating data sensors of many types to deliver decision making capability.  The talk was well received and has started to make me think more about this topic and how it can be delivered more simply and widely.   Thanks to Oracle and Teradata for providing some of the slides and support.    Want to help support further thought about this topic?  Let me know.