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Tuesday, May 16, 2023

Google Emphasizes more Generative AI Search

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Supercharging Search with generative AI

May 10, 2023

Sign up today to test our latest update to Search, which uses generative AI to give you more information and context to your searches.

Elizabeth Reid, Vice President & GM, Search, Share

Several images of the Search Generative Experience surrounding the product logo

For the past 25 years, we’ve been devoted to the science and the craft of building a search engine. We’ve developed completely new ways to search, powered by our latest advancements in AI — whether that’s searching visually with Lens, or across modalities, using both images and text with multisearch. In fact, people now use Lens for 12 billion visual searches a month — a four-fold increase in just two years, and a growing number of those searches are multimodal.

With new breakthroughs in generative AI, we’re again reimagining what a search engine can do. With this powerful new technology, we can unlock entirely new types of questions you never thought Search could answer, and transform the way information is organized, to help you sort through and make sense of what’s out there.

Today we’re sharing a look at our first steps in this new era of Search, and you’ll be able to first try these generative AI capabilities in Search Labs, a new way to access early experiments in Search.

Improving Search with generative AI

With new generative AI capabilities in Search, we’re now taking more of the work out of searching, so you’ll be able to understand a topic faster, uncover new viewpoints and insights, and get things done more easily.

Let’s take a question like “what's better for a family with kids under 3 and a dog, bryce canyon or arches.” Normally, you might break this one question down into smaller ones, sort through the vast information available, and start to piece things together yourself. With generative AI, Search can do some of that heavy lifting for you.

You’ll see an AI-powered snapshot of key information to consider, with links to dig deeper.... 

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