From Drucker, who I met a few times.
ACM CAREERS
Where Do Great Ideas Come From? By The Generalist, May 22, 2023
Scientists motivated by independence or the desire for intellectual challenge had more creative output.
The great business theorist Peter Drucker didn't think all that much of ideas. "Ideas are cheap and abundant," the management expert said. "What is of value is the effective placement of those ideas into situations that develop into action."
Drucker's position is a common one, but is wrong in the assessment of ideas. Ideas are not cheap, nor valueless. Certainly, ideas cannot impact society without "effective placement," but there would be nothing to "place" without them. They are the seed of all progress, the beginning of every great invention.
Researchers surveyed more than 30 academic studies which they distilled into seven actionable insights on finding great ideas.
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